Firehawk Bellows

short rationale

Handcrafted in Cape Town, South Africa for a local and international target audience.

A bellows or pair of bellows is a device constructed to furnish a strong blast of air. A fire bellow is used to get fires started and to make flames bigger, especially when weather conditions are against you, wood is wet or perhaps you are just looking for a quick fix. Fire bellows have been around for centuries, with their design evolving to where they are today. Although quite a handy product, we have discovered that there is an open market for them, especially with a creative and unique design, and personalisation possibilities.

Currently in the market, there are very few competitors, but the bellow is not a primary product for any of these companies.

Therefore, alongside pricing, the idea is to create a brand that is versatile, modern, and fresh. It needs to speak to older generations, as well as younger generations, going from just a practical product, to a modern day ‘must have’.

Visit www.firehawkbellows.com